News
Behind the Curtain: Why PPC Alone Isn’t Enough Anymore
This month’s Behind the Curtain examines why PPC stopped being a standalone growth engine for franchise brands, plus how top systems are using a full-funnel approach to improve conversions, lower acquisition costs, and protect unit economics.
The Next Frontier - January 2026
A real-world look at how a franchise CTO built and deployed an AI sales training tool, and why systems that don’t experiment will fall behind.
The Deep Dive - January 2026
From daycare to luxury boarding, pet hospitality is gaining momentum across franchising. Here’s what’s driving it.
M&A Insider - January 2026
The franchise M&A deals that quietly closed before year-end and why they matter as 2026 gets underway.
Franchise Flashpoint - January 2026
This month we asked our industry leaders to weigh in on when international expansion actually makes sense, and what franchisors tend to get wrong along the way.
Can Streaming TV Drive Organic Search Traffic for Franchise Brands
If you want to attribute your sales to advertising for your location, it can be more difficult to tie conversions to Connected TV advertising accurately […]
The Next Frontier: AI Coding Tools for Franchising
The ability to build custom applications through AI prompts—no developer background required—is no longer a futuristic concept. It’s here. And it’s about to change everything. […]
Do Your Franchisees Need Help Hiring? Try This!
I recently met with a franchisee that was banging their head against the door struggling with hiring. “I spend hours every week going through sh!t […]
A Lesson On Franchise Innovation (From Rocket Scientists)
Hi all, Ryan Hicks here. Managing Partner of Franchise Supplier Network with a short message on innovation that I think many franchisors need to hear. […]
4Ever Young Increased Organic Search Traffic by 40% with Awarity
Every business wants to grow their customer base. Businesses usually resort to increasing spend on paid search or Meta, but there is a point of […]
Fresh Marketing Tactics: Voxie x Quick Service Restaurants (QSR)
When that lunchtime hunger hits, a person is hit with a plethora of dining options. Unlike a fine dining restaurant, where customers may plan their […]
Developing Unique Franchise Advertising for Each Location with Awarity
Each franchise location is unique, its advertising should be too. Developing unique campaigns for each franchise location can be simple and drive greater results for […]
Your Text Marketing Playbook for Franchise Success
Text message marketing presents a distinctive opportunity to connect directly with customers and drive sales nationwide while maintaining an intimate, personal touch in communication. With […]
How ServiceMinder Enhances The Client Experience
We all know convenience is key to optimal customer service and experience. Consumers have become accustomed to instant engagement and satisfaction, whether it’s 24/7 answer […]
ServiceMinder x Kitchen Solvers Case Study
A Remodel for Remodelers Kitchen Solvers is a kitchen and bathroom remodeling franchise that has been in business since 1982. Growing Pains / Starter Home […]
Consistency is Key: Empower Franchisees Through Automation and Innovation
Serviceminder takes the stress off franchisors by empowering franchisees! This solution steps in to make life easier for franchisors, giving franchisees the boost they need. […]
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