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Behind the Curtain: Why PPC Alone Isn’t Enough Anymore
Jake Fishman Jake Fishman

Behind the Curtain: Why PPC Alone Isn’t Enough Anymore

This month’s Behind the Curtain examines why PPC stopped being a standalone growth engine for franchise brands, plus how top systems are using a full-funnel approach to improve conversions, lower acquisition costs, and protect unit economics.

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The Next Frontier - January 2026
Ryan Hicks Ryan Hicks

The Next Frontier - January 2026

A real-world look at how a franchise CTO built and deployed an AI sales training tool, and why systems that don’t experiment will fall behind.

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The Deep Dive - January 2026
Zack Fishman Zack Fishman

The Deep Dive - January 2026

From daycare to luxury boarding, pet hospitality is gaining momentum across franchising. Here’s what’s driving it.

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Franchise Flashpoint - January 2026
Dana Farber Dana Farber

Franchise Flashpoint - January 2026

This month we asked our industry leaders to weigh in on when international expansion actually makes sense, and what franchisors tend to get wrong along the way.

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