M&A Insider: Billion-Dollar Deals & a New Chapter in Franchise Capital

M&A Insider is our inside look at the deals shaping franchising behind the scenes, pulled directly from our monthly insider newsletter, Franchise Unfiltered. Each edition breaks down the acquisitions, exits, and moves that matter most, with context you won’t find in press releases or headline-only deal coverage.

Some really major deals closed out Q1 2026, but before we get into that, I want to start with a personal update I’m incredibly excited to finally share.

Building What’s Next in Franchise Capital

At heart, I’m a franchise historian.

A big part of that passion comes from studying the M&A side of the industry, understanding not just the headlines, but the ripple effects each deal creates, both good and bad. Over the years, I’ve used the Modrn Business Podcast, LinkedIn, and this newsletter as an outlet to explore that interest while (hopefully) helping others learn along the way.

Truthfully, I always assumed I’d be a bystander in this part of the industry. I don’t carry a broker dealer license, and I didn’t come up through finance. As time went on, I got comfortable with that reality.

Until one conversation at Springboard 2025 changed everything.

Today, I’m proud to share that the Fishman family has partnered with Branded Capital, a subsidiary of Branded Hospitality, to launch F&B Capital.

Through this joint venture, our goal is simple: help franchisors reach their next inflection point. Whether that means raising capital, securing debt, hiring the next generation of corporate leadership, buying back locations, or investing in long-awaited technology, we want to help brands unlock what’s next.

It’s still early days, but if you’re thinking about your next move, I’d love to connect.

Alright, now down to business.

March didn’t disappoint. Between billion-dollar transactions and strategic platform plays, here’s what stood out:

Nothing Bundt Cakes Sold to KKR ($2B)

Roark Capital rarely sells brands, especially this quickly. That alone makes this deal notable.

But when you look closer, it makes sense. Nothing Bundt Cakes has built a powerhouse model with strong unit economics and significant runway ahead. KKR now has a clear path to double down on U.S. expansion while unlocking international growth, something very few dessert concepts have successfully achieved.

If you think this was an overpay, take a look at their FDD. The numbers speak for themselves.

Deal Grade: A+

Vast Coworking Group Acquired by New State Capital Partners

United Franchise Group made its first major divestiture, selling Vast Coworking Group after nearly a decade of building the platform.

Despite broader headwinds in coworking, Vast has carved out a strong position by diversifying across concepts like Intelligent Office, Office Evolution, and Venture X. Each brand serves a different segment of the evolving workplace.

The strategy going forward is clear: create a unified, membership-driven ecosystem. Think “Marriott Bonvoy,” but for coworking.

Deal Grade: A

KidStrong Acquired by Princeton Equity Group

Princeton continues to double down on youth-focused concepts, adding KidStrong to a portfolio that already includes D1 Training.

KidStrong has never struggled with franchise development. The opportunity now lies in strengthening operations and investing in brand credibility through better marketing and technology.

If executed well, this could take an already strong concept to the next level.

Deal Grade: A-

Jiffy Lube Sold to Monomoy Capital Partners ($1.3B)

Jiffy Lube, a longtime subsidiary of Shell, will be sold to Monomoy Capital Partners.

Generally, strategic investments like these rarely work when brands aren’t accustomed to the franchise model, so this will be a welcomed site for Jiffy Lube operators across the country.

Private equity ownership could unlock more focused operational improvements and drive higher AUVs across the system.

There’s also a bigger question worth watching: could this evolve into a larger platform play, similar to Driven Brands or TBC Corporation?

Deal Grade: A-

Franchise Fastlane Acquires Franchise Creator

Franchise Fastlane is making a clear move to evolve beyond its identity as a franchise sales organization.

By acquiring Franchise Creator, they’re building a more complete ecosystem for emerging franchisors, from brand creation to sales enablement to development strategy.

This deal will help Franchise Fastlane lever their CarPool business, putting them in the driver’s seat for more deal flow and potential diversification into other industries they don’t currently touch much of today.

While Franchise Creator isn’t the industry’s most well-known “franchise creation” firm, this will be a significant step towards Franchise Fastlane’s continued evolution away from “just being an FSO.”

Deal Grade: A-

DX3 Brands Formed by RNR Tire Express & Gigglewaters

In a unique move, RNR Tire Express and Gigglewaters have joined forces to launch DX3 Brands, a platform not built around a single industry thesis, but around shared values.

Led by CEO Adam Sutton, the group is positioning itself to invest across categories, targeting emerging brands ready for their next stage of growth.

This is one to watch, especially as more non-traditional platform strategies start to emerge.

Deal Grade: A-

The Bigger Picture

If there’s one theme across all of these deals, it’s this: Capital is getting more strategic.

Whether it’s scaling proven concepts, building multi-brand platforms, or creating entirely new investment vehicles, the franchising M&A landscape is evolving quickly.

And increasingly, the winners aren’t just the brands with the best concepts, they’re the ones with the right partners behind them.

Want More M&A Insights?

This conversation is just one example of what we share in Franchise Unfiltered, our monthly newsletter for franchisors who want real perspective on what’s changing, what’s working, and what actually matters in franchising right now, including:

  • Unfiltered perspectives from certified franchise experts embedded in franchise systems every day

  • Sharp insights and fresh perspective you won’t find anywhere else

  • No fluff. No vendor spin. Just practical insights you won’t find in press releases or panel soundbites

If you’re building, advising, or supporting franchise brands and want a sharper lens on where the industry is headed, subscribe to get Franchise Unfiltered straight to your inbox.

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